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CRM Data Analyst

Are you a talented and enthusiastic CRM Data Analyst looking for an exciting and rewarding future career path with a highly ambitious and passionate digital team? If so, this role could be perfect for you!

Our client, a cutting edge top 100 SME Fintech that’s building market-leading technology aimed at disrupting the industry, are looking for an experienced, talented, and ambitious CRM Data Analyst to support the development, integration, and growth of the marketing strategies. As CRM Data Analyst, you will be responsible for delivering data led CRM engagement strategies and providing insights on CRM performance across the group. You will need to work closely with all sides of the business to utilise each of the data assets; understand the needs of different users and be able to provide insights to tailor products and customer experience. 

The successful CRM Data Analyst can expect to benefit from a competitive salary and hybrid working along with private health care, a flexible and relaxed working environment and an exciting and rewarding future career path with a highly ambitious and passionate digital team. This is a rare chance to join a growing, close-knit team whereby everyone has autonomy and ownership in their role, with no clock watching.  You’ll also be working with some of the brightest financial services & digital minds.


Key Responsibilities:


  • CRM Segmentation Strategies: Utilise our CRM data platform, customer data assets, product knowledge and data skills to assist the CRM team with insights for the development of segmentation strategies on the roadmap. Furthermore, ensuring that all customers are being fully utilised by our marketing strategy.
  • Propensity Modelling: Identify data variables that hold influence on behaviour (loan search, bureau information, product purchase, demographic, financial health etc) and build insights & solutions that will aid search, conversion, and trigger-based marketing (customer conversion, lender eligibility / conversion, customer life cycle).
  • Product Expertise: We want someone to be the financial consumer products expert, to learn the nuances of these products and the respective product panels to support the results from propensity modelling to propose future CRM strategies.
  • Management of Insights: Our CRM platform has a wealth of data which isn’t easily available to the rest of the business. You’d be responsible for extracting this data into our BI tools and displaying in a clear format for use by different internal stakeholders. Furthermore, automated insights will need to be created from this data to highlight any important information back to the wider team.
  • Technical: Supporting the CRM team with any technical needs in building campaigns as well as working alongside the development team to work on solutions for feeding and extracting data from our CRM platform.
  • Data Techniques: Using and harnessing the latest technologies and data science techniques in data analysis/science to build out data driven decisions within the business. We want to use the latest and greatest in technology to provide marketing leading CRM strategies.


Essential Skills:


  • A proven track record, of qualification/degree, for being analytically minded.
  • At least 2 years of experience as a data analyst having presented insights to stakeholders. 
  • Experience with SQL & Python.
  • The opportunity to disrupt and take huge chunks of business from established internet giants doesn’t intimidate you. You know that data used in the right way is the key to unlocking CRM & Audience strategy and taking share from the competition.
  • You are proud of the data insights you’ve built and have led for your company, and you’re still obsessed with that endless quest for the next hypothesis / question to answer.
  • You embrace technology and aren’t happy if you’re not testing the latest and greatest of it.
  • You’re immersed in the digital world and love soaking up and applying the latest trends and learnings in the industry.
  • Past experience working with CRM data, knowledge of collecting customer consent and navigating email domains for the best inbox placements – desirable
  • Knowledge of Jinja – desirable
  • Experience using CRM platforms, in particular Exponea – desirable


Key Benefits:


  • Competitive salary and bonuses
  • Flexible working
  • 25 days holiday (excl. bank holidays)
  • Staff wellness - Pilates, free snacks, free bean-to-cup coffee and more
  • Private healthcare
  • Work from home opportunities – 3 days a week in the office
  • City centre offices (if you’ve got a shopping addiction this may not be the role for you)

If you feel that this could be the right role for you then apply now and we’ll be in touch.

  • Date Posted:
    1st July 2022
  • Location:
    Chester (Hybrid)
  • Salary:
    £35,000 - £40,000

To discover more, please get in touch...